Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. It’s never been cheaper to build your brand and create new demand for your products and services. If you are not using Facebook right now today you will regret it later and let me explain why.
Right now you can buy ad space with Facebook for as cheap as $10 I know because I have and you can reach a good amount of people. Facebook is so powerful that the founder had to sit in court to help people to understand it’s strength.
Now when BMW, Walmart and Best Buy open their eyes and stop wasting money on commercials that no one watches and turn to Facebook for advertising those who haven’t built their brand through Facebook will regret it. The price will sky rocket to $100 + just to reach a couple of hundred people and you will have zero play. If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy and it’s pretty much free as of now.
Here are nine reasons Facebook ads will help make your business super successful, starting right now because it’s pretty much free today.
Facebook is too huge for a business of any size to ignore.
Your business needs a Facebook page. You know this — and so do 40 million other businesses. Facebook is where your future customers hang out.
The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day.
The average American spends about 40 minutes just on Facebook — sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.
Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.
Yet Facebook only has 2 million active advertisers? What?
Talk about an opportunity!
So, Facebook is kind of a big deal, in case you haven’t heard.
According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
In August, Mark Zuckerberg announced that his social network had passed a huge milestone — more than 1 billion users logged into Facebook in a single day.
You know what else? Half a billion people only access Facebook via a mobile device.
Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them.
Facebook ads will help you reach the right audience. Your audience.
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
Sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.
The good news? You don’t need a huge budget.
Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.
If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks.
But this isn’t enough.
Facebook Ads will amplify the reach of your content.
By using ads, you’ll actually end up getting more organic reach for your content.
How is this possible?
Well, when Influencer share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.
Remember, engagement snowballs as you go on social media.
Facebook is much more targeted than you might realize.
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.
But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:
I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook re marketing.
Re marketing is the most powerful way to grow your business. Period.
I’ve seen social re marketing, on average, boost engagement rates by three times and increase conversion rates by two times.
You’ll want to use re marketing for your hard offers — your sign-ups, consultations, downloads, etc.
Another potentially huge win for retail businesses: combine re marketing with Facebook product ads.
Your efforts with Facebook Ads will bring new traffic to your website. But you want more.
You want leads. Customers. Sales.
To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your re marketing audience.
Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (re targeting), and who can afford to buy your stuff (demographic targeting).
This = $$$.
Facebook Ads will help you more frequently capture qualified leads or make sales.
As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity.
Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers.
Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing.
Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured.
You can now bypass this stupid, dated funnel concept entirely thanks to Facebook Ads!