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Build your Audience BEFORE going to Market!

Before you go through the hassle of being a full time vendor try these ideas to grow your business first. Once you have actually tried these and you still feel in your hearts of hearts that you need to set up a booth then go for it. The upside of you doing these task before you start vending is you already have created a community around your business. Having customers, a tribe, or community already behind you when you do go to market your experience will be better. Why you ask? Well now that you have followers they would love to meet you in person! Maybe you have deals on the products and services they buy from you on regular basis. Basically you do not have to do as much fighting to sell like some vendors who do not do anything to build their influence.

E-commerce and website

Build an e-commerce or website that people can view from their laptop or phone and then optimize it. This will cost you an upfront cost of $18-$1000 depending on what all you want done to your site or if you can do it yourself. This is place where you can send people to see what all you have to offer them as your clients and it’s cheaper and more time efficient then vending.

Social Media

Create a social media business page and pay for targeted ads so that you can reach the people who are part of your tribe. You can direct everyone to your social media site, have a action button that takes them to your website or e-commerce page and you can create daily content that is related or about your business. Also this option is completely free, that is if you do not pay for ads but you will spend countless hours posting to many different groups.

Word of Mouth

Many big businesses like Starbucks started off with word of mouth marketing. They didn’t have commercials, pamphlets, business cards or any of that but Howard had a way with words. Starbucks and other businesses gained their popularity by people actually buying their products and telling people what they thought. This is the best way to determine if your product really is worth selling and if continuing the business is financially smart. This is the slowest but most effective and rewarding way to build real and meaningful customer relationships.

Tiffany Parker

Hi, I’m Tiffany Parker! Kingwood has been my home now for 26 years and I am so in love with the community. I am currently a community event organizer, I became a full-time mother and business owner in 2018. When I’m not spending time with my wonderful son and husband, I am working on Koutour Event, Coffee, Body & Soul and Parker’s Cup!